Once a visitor browses your site, they will start to see your ads while reading an article, listening to music, or visiting other stores online. Your ads will remind them of all the cool stuff you have to offer and bring them back to your site when they have decided to make a purchase. In just a few clicks, you can automate ads that recapture sales in the background, while you focus on other important parts of your business. You need more than one marketing channel to ensure none of your customers fall through the cracks.
In Mailchimp, you have all the tools you need to create integrated campaigns under one roof. Drive traffic to your website with an email , Facebook ad , or Instagram ad. Then, when someone leaves without buying, you can retarget them with an ad or, if your Shopify store is connected to Mailchimp, a product retargeting email. Once they make a purchase and you collect their email address at checkout, send a welcome or first-purchase automation to keep them engaged with your brand.
Ready to get started? Head to the ad builder to set up your retargeting campaign in a few quick clicks. When should you use retargeting campaigns? Retargeting is meant to be a long-term marketing strategy for businesses that already have a following. If your website gets at least monthly visitors, Google remarketing ads are definitely for you. Promoting bestsellers.
And brands are doing it all day every day, across all kinds of devices. We even made video about it:. Not entirely.
It works best as part of a comprehensive digital strategy. Most retail marketers see a high ROI with retargeting since it focuses your advertising spend on your most engaged consumers, but to increase brand awareness and drive website traffic , you need to be implementing other strategies too, for a full funnel approach.
Michelle is an ice cream enthusiast who writes about tech, trends, and culture. She's lived on three continents and is proud to be a New Yorker at heart. Our solutions for marketers, brands, retailers, and publishers help you reach people in all stages of their shopping journey.
Open mobile menu. Get Started. Search for:. My Account. Search Search for:. Contact us. For a more detailed introduction to how retargeting works, read A Brief Introduction to Retargeting. Not all retargeting campaigns are created equal. Avoid the top pitfalls by reading 7 Deadly Sins of Retargeting. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world.
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