Many of these fabrics were exported to North America, including serge de Nimes, which caught the eye of businessman Levi Strauss in the s. Strauss used this new fabric, re-baptised as denim, to create what became known as blue jeans. There is little left now in the city to testify to Nimes' once thriving textile industry. The river that was used by the dyers is now underground, old factories have been repurposed, and the city's economy is now mainly service-led.
At the turn of the 20th Century, textile production in the city slowed down. Despite the popularity of denim, fashion tastes changed and demand for many of Nimes' fabrics fell.
Production of denim eventually moved to cheaper locations in Europe and then Asia, and vanished from the region all together. I don't think that's possible though. There isn't the demand for it here. You can't compete in terms of production and labour costs by having factories in France or even anywhere in Western Europe.
The few denim mills left in Europe and North America are facing another significant challenge: the use of synthetic fibres. When the war ended, other companies that made denim started appearing like Wrangler and Lee. Young people started wearing denim in the s a mean of rebellion. Some public places like schools and theaters banned jeans because of what they symbolized.
Denim crossed from counterculture to fashion in the s and s when manufacturers started to make different styles of jeans. Original denim was dyed with dye from plant Indigofera tinctoria.
Modern denim is dyed with synthetic indigo. This process creates the diagonal weave that is part of the iconic appearance of denim jeans from Calvin Klein, Lee, or Wrangler. After it is dyed and woven, denim is in a form called "raw denim. After the fabric is washed, it is cut and sewn into jeans. They are symbols of comfort, and they also have the potential to be somewhat professional in the right situation.
In addition, they are symbols of flexibility as they appeal to all walks of life. All in all, denim has had a vibrant and exciting history. What began life as a failed fabric grew into a firmly established part of modern fashion. The durability of denim coupled with all the colors it can be dyed means that there are styles and choices for almost everyone. The history of jeans is one that has left its mark on the world: We all have a pair of jeans or two in our wardrobes.
About the author:. Sewport Support Team is the founder and CEO of Sewport - an online marketplace connecting brands and manufacturers, former founder of various clothing manufacturing services.
He is passionate about e-commerce, marketing and production digitisation. Connect with Boris on LinkedIn. Did you know we helped over brands find garment manufacturers and specialists and we can help you too The Modern Jean.
Where Did Denim Come From? History of Jeans So, the fabric is in place. Jeans: A Modern Trend So, the question in the minds of many is this: How did a rugged pair of work clothes end up becoming one of the most fashionable and everyday clothing items in the Western world?
Denim in Contemporary Fashion The uses of denim have changed a lot since the days that this fabric was used to clothe workers during the Gold Rush. Influence of Denim on the Fashion Industry Denim's status as a counter-cultural fabric paved the way forward for many youth style trends that continue to shape the fashion industry.
Most Influential Denim Wearers Elvis Presley was one of the first celebrities to popularize denim jeans. How Is Denim Manufactured? About the author: Sewport Support Team is the founder and CEO of Sewport - an online marketplace connecting brands and manufacturers, former founder of various clothing manufacturing services.
Start your project. You may also like. Levi became responsible for manufacturing the jeans in his San Francisco factory, employing Jacob Davis to oversee production and design. However, it was the next 30 years which would cement the rise of denim in mainstream industry as they began to sell their product nationwide.
The first catalyst for the rise of denim was Western style movies, from around to Men saw gunslinging cowboys such as John Wayne taking names, riding horses and saving lives in blue jeans although films were in black and white to start with and before long, blue jeans went from the clothes of working men to the high streets of most American cities.
World War Two then broke out in Denim jeans and jackets became very popular amongst returning or off duty American GI's. These soldiers shocked the system as instead of settling down in the suburbs with a family, they wore jeans and rode motorbikes around the US.
This rebellion was attractive in the eyes of the American consumers, cementing their position in male fashion as they were viewed as the clothes of rebellious heroes.
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